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Backstory
Before working together, the client already had an offer with a SaaS + coaching program that they only promoted through their persona facebook profile, without any ads and the offer had been proven and we knew that the audience resonated with the product, but this was a warm audience and the challenge was to translate the same results to a cold audience using ads so we could scale up.
Goal
1,000+ leads per month
$100k+ in revenue from ad spend
1,000 leads per month and at least $100k in revenue from ad spend.
Backstory
Before working together, the client already had an offer with a SaaS + coaching program that they only promoted through their persona facebook profile, without any ads and the offer had been proven and we knew that the audience resonated with the product, but this was a warm audience and the challenge was to translate the same results to a cold audience using ads so we could scale up.
The Goal
1,000+ leads/month
$100k+ in revenue/month
5x
Increase in Revenue
15-16x
ROAS
Strategy
First, we used our Audience Charting method to identify the target cold audience that would need the least amount of educating in order to get to the sale, we like to first start targeting those who tried and failed to achieve the desired result our client solves, in this case building a drop shipping business, but looking at the general market as a whole usually that audience is filled with “Opportunity Seekers” that jump from one thing to another and never really get results and usually don’t really have enough money to invest (since we are selling a $5k+ product).
After some digging we came up with an avatar that would fit our description of the ideal buyer persona, the majority of those who invest in the product in the past were business owners who already had a business but wanted to diversify their income and have tried e-commerce or drop-shipping in the past, this was a way more qualified audience to target.
We ran ads to a lead generation page for a 5-day online event, were we engineered each day to overcome objections, show expertise, results and our unique vehicle to solve our audience’s problem.
Our average sign-up cost was $8-$12 to get them in the events, usually show up rates for an online event is around 10-15%, to increase our show up rate we implemented SMS automations that created intrigue leading up to the event day and then each day before the event started a few reminders telling them the benefit of showing up to that specific day. Our show-up rate was 30-40% every day, which is a big improvement from the industry’s standard.
For the Offer at the end of the event, we presented it in Day 3 with a call to action to apply and sign-up, depending on the package they wanted ranging from $5k to $25k.
After that, once again we did one last ask on Day 5, also offering a payment plan on a lower tiered option, only available that day. It’s always good to have options for different levels of customers, that way we can price anker the value and also help as many people as possible depending on their current situation.
We ended the year with $2.2M in cash collected and $760k in payment plans, a huge win in the books!
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